The NASCAR Truck Series just landed a title sponsor that actually knows what it’s like to run a truck for a living.

NASCAR announced Wednesday that FedEx Freight will become the entitlement partner of the Truck Series beginning in 2027, replacing Craftsman and rebranding the series the NASCAR FedEx Freight Truck Series. It’s a long-term deal, and it’s the first time FedEx Freight has put its name behind a sponsorship of this size since spinning off as its own independent, publicly traded company.

Two Brands Built on the Same Thing

“FedEx Freight choosing NASCAR for a brand investment of this magnitude says a lot about where our sport is today,” said Craig Stimmel, NASCAR’s chief commercial officer, in the announcement. He called the pairing natural: a series built on trucks, toughness and drivers who compete hard every single week, matched with a carrier whose whole business depends on the same grit.

FedEx Freight president and CEO John Smith put it plainly:

“This is a series built on trucks and being number one.”

Coming from the leader of North America’s largest less-than-truckload carrier, that’s not just marketing copy. It’s a description of the job.

What the Deal Actually Covers

Beyond the naming rights, FedEx Freight becomes an Official Partner of NASCAR and the series’ exclusive freight shipping partner across the United States, Canada and Mexico starting Jan. 1, 2027. The company operates more than 365 locations, employs roughly 40,000 people and runs nearly 30,000 vehicles, giving NASCAR a partner with a footprint about as big as the sport’s own fan base.

A Win for the Whole Industry

A sponsorship this size, built entirely around the idea that trucks and the people who drive them are worth putting on national television every week, is the kind of visibility the industry could use more of. It puts professional drivers and freight carriers in front of millions of fans who might never otherwise think twice about who moved the package on their porch.