Friday, December 16, 2016

ATA launches improved website


For Immediate Release

On December 1, the Alabama Trucking Association unveiled its redesigned and rebranded website at The website was a highly anticipated project for members, providing an uncluttered design that incorporates improved functionality and enhanced content. The new site is also in coordination with a redesigned corporate logo to coincide with this public image and rebranding effort.

“Our new brand replaces the “Leaning T” logo that the Association used since the late 1990s and moves toward a more simplified wordmark, employing a sans-serif typeface for a bolder and modern appearance,” said ATA President & CEO Frank Filgo. “Color scheme remains red and black, but the logo bears resemblance to ATA’s original logo last used more than 20 years ago. Over the next few months, we will begin updating stationary, business cards, and digital and print media with our new logo.”

Meanwhile, the new website also shifts to a new membership database system to manage the site’s backend, which will contain members-only features such as a searchable membership list, event registration, and a secure payment system for dues and other fees.

“Creating this new website and visual identity has been a much-needed project for our group,” said Filgo. “We’ve worked hard to showcase the many aspects of the trucking industry and translate them into imagery. With the addition of this new website and logo, we are strengthening and modernizing how we represent our Association and promote the industry to our members, government officials, the media, and the communities in which we operate.”

Visitors to the site are advised that the few weeks after the initial launch are to be considered a transitional period, meaning that the site may not be fully optimized with all the robust capabilities as the integration period settles.

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