Alabama Trucking Association Foundation
Driving good for Alabama through outreach and scholarship.
The work of the Alabama Trucking Association Foundation signifies our ongoing objective to support and complement the efforts of the Alabama Trucking Association. We are committed to making a valuable impact on the important work of the Association.
Collectively, the ATA Foundation and the Alabama Trucking Association can and will make a difference as we continue to serve the membership in a variety of ways, as well as advancing the industry’s needs and its public image in Alabama.
Created in 2018, the ATA Foundation is the 501(c)3 charitable arm of the Alabama Trucking Association. The ATA Foundation is dedicated to:
- Advancing highway safety;
- Investing in meaningful research for Alabama trucking industry;
- Providing scholarships to young adults seeking a trucking-related career; and
- Creating an effective, ongoing image campaign for the trucking industry.
One tactic of the ATA Foundation is to encourage young adults to seek a trucking-related career, either as fleet managers, professional drivers or diesel technicians. Initially, the Foundation will provide diesel technician scholarships for the first semester of 2019 to students at Wallace State Community College in Hanceville, Ala.; Lurleen B. Wallace Community College in Opp, Ala.; and Bishop State Community College in Mobile, Ala. Given additional support, the ATA Foundation will grow its scholarship program to provide additional financial assistance to those interested in seeking a truck-related career.
Unfortunately, trucking is under constant attack by those who fail to see the vital contributions we make to society. Likewise, our commitment to safety is taken for granted, and many forget the scores of jobs and services we provide Alabama’s economy. Such attitudes are nurtured by a continuous barrage of television and radio ads from law firms demonizing the trucking industry for their own financial gain.
An objective of the ATA Foundation is to counter these ill-fated opinions and attitudes by implementing industry image campaigns across a variety of media platforms to educate the public on trucking’s vital role and the extent to which our industry emphasizes highway safety. Already the Foundation has run advertising campaigns in print, digital and broadcasts media to showcase the value and professionalism of Alabama’s trucking industry. With additional financial support, the ATA Foundation will seek other ways to intensify its public image efforts.
Road Safety Awareness
The ATA Foundation wants to do more to educate teens about driving safely around large trucks and commercial vehicles. Motor vehicle crashes are the single biggest killer of teenagers. The nationally known curriculum “Teens & Trucks and Share the Road” programs were created in collaboration with the Commercial Vehicle Safety Alliance (CVSA), Arizona Trucking Association, Arizona Department of Public Safety and American Trucking Associations. This is an excellent resource complete with instructor lesson plans, student workbooks, DVDs and pre- and post-test evaluations.
The ATA Foundation is reaching out to introduce these educational programs to all state public and private high schools and commercial companies that teach driver’s education. Unfortunately, there is not enough emphasis on the importance of understanding how to drive safely around large trucks and commercial vehicles. Both the Teens & Trucks and Share the Road programs are well structured, effective and can easily be incorporated into any existing driver’s education program. Please contact the ATA Foundation at 334-834-3983 to request a copy of the Teens & Trucks DVD, student workbook and lesson plan.
To make your donation to the ATA Foundation, please download a form here, and return to us by mail, fax or email to:
Alabama Trucking Association
P.O. Box 242337
Montgomery, AL 36124
*Your contribution is tax-deductible.