Does your company struggle to retain or recruit new drivers? Are you tired of trying all the gimmicks out there with little to show for your efforts? Retaining your drivers is a key to running a profitable trucking company. Companies with lower driver turnover see improved safety, profitability, and morale.
In this hour long webinar, attendees will learn: 1. How to apply Maslow’s Hierarchy of Needs to your trucking business, 2. How to identify the intangible needs of your drivers and why that impacts retention, 3. How to maximize the ROI of your business through retention, 4. How to implement a yearlong initiative that will build a driver-centric company. Attendees will have the opportunity to ask company specific questions about how to solve their own driver retention problems.
About the presenter:
Ray Haight has a long career in the trucking industry. After driving over a million accident free miles as a driver himself, Ray took over the helm of a start-up company and soon was serving as the President of a 300-plus fleet trucking company. Under his leadership, the company went from 120 percent driver turnover to 20 percent in 2 years. Since selling that company, he has served in leadership roles with the Truckload Carriers Association; Professional Truck Drivers Institute; North American Training & Management Institute, just to name a few.
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